Journey Phases

Phase One:

Who and Where Are You? -- a thorough business assessment capturing internal and external factors

Phase Two:

Who and Where Do You Want To Be? -- defining your vision and goals for the future in, say, 5 years

Phase Three:

Getting There: How, and What? -- creating the path for your organization to take. Over time, the gaps between where you are and where you want to be are filled and your vision is achieved.

This phase potentially includes:

· Marketing plan

· Product portfolio

· Activities to drive sales growth

· Identification of barriers and solutions

· Competitive intelligence

· Flexible response to changes in the external environment

· Technology assessment

Caleo Group brings the experience and objectivity to support businesses at these critical junctures, as marketing and management teams seek to define their position and develop a planned approach to the future.

The Strategic Journey – An Overview

Creative. Adaptable. Listening. Energized. Objective.

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