What We Do

Our experience spans the spectrum of traditional marketing functions:

 

Strategy Development:

· Environmental assessment

· Business/Portfolio assessment

· Financial projections

· Comprehensive Strategic & Business Plans

 

Product, Program, and Service Development:

· Customer needs assessment

· Competitive analysis

· Market analysis

· Scenario modeling

· Technology assessment

· Test market evaluation

 

Marketing Launches:

· Positioning

· Branding

· Pricing strategies

· Physician / customer education programs

· Advertising

· Internet/web marketing

· Product brochures, videos, user guides

· Sales training and sales tool development

· Trade show promotional activities

· Customer presentations

Business Life-Cycle Management:

· Customer satisfaction measurement

· Competitive response assessment

· Customer advocacy development

· Industry/trade association management

· Customer relationship marketing

· Customer loyalty programs

Caleo Group has 35+ years of marketing experience;  we have led initiatives spanning the spectrum from strategy to tactics, across industries and businesses.

Creative. Adaptable. Listening. Energized. Objective.

View our Healthcare
Marketing Expertise

View our Commercial Marketing Expertise

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